Sun. May 22nd, 2022

When creating and planning your own website, the cost factor also plays an important role. For this reason, we would like to introduce you to this topic in great detail in this article and introduce you to 8 different website types including their expected costs. This will give you a sense of how to calculate so that you don’t have any nasty surprises later.


  • 1. What kind of website do you want to build?
  • 2. Overview of possible costs and effort
  • 3. Which system suits you?
  • 4. Conclusion
  • 5.FAQs

1. What kind of website do you want to build?

A website is not just a website!

Even if many addresses on the web appear relatively similar at first glance, a look behind the scenes reveals some significant differences.

Accordingly, the costs cannot necessarily be compared with each other and sometimes vary considerably from one another.

1.1 Blogs

New content that is tailored to the interests and needs of your readers is regularly published on your own blog. Alternatively, you can keep a blog similar to an online journal. Best example: Blogmojo. While the goals of a blog can be very different and can be seen as both a hobby project and a serious source of income, you should definitely use a so-called CMS (Content Management System) such as WordPress when creating a blog . A CMS gives you freedom in the visual design and is ideally designed for the regular publication of new content. In addition, content management systems can be adapted to your needs and expanded at any time using so-called plugins.

Thus, the system easily grows with the size of your website. While most CMS are distributed under the so-called open source license and are therefore free of charge, there are small fees for hosting and domain, which are really low and, depending on the package chosen, sometimes even in the single-digit range per month. Thus, the costs of your own blog in its standard form can be classified as very low, but can increase very quickly if you pursue commercial interests and have to invest in appropriate tools and additional software.

1.2 Landing Page

 The landing page is the simplest and easiest to implement type of web page. It can either be part of a large website with many subpages or be hosted individually under your own domain. Typically, the landing page has a specific goal that it’s optimized for – such as signing up for an email newsletter (see the Blogmojo example above) or selling a product/service. A landing page is a page that is created once and then remains in this form. New content is only added as part of optimization measures. The implementation of this page is very simple and can be denied with all modern possibilities. You can either use one of the many different construction kits such as Wix or you can use one of the free CMS. The only important thing is that the solution enables a connection to third-party providers such as payment service providers (PayPal, Digistore24, etc.) or, if you want to run a newsletter, marketing tools such as MailChimp or ActiveCampaign .

1.3 Private Website

If you do not want to pursue any commercial interests with your website and only want to give private insights into your life, your family or your hobbies, you have all the options to implement this project. In addition to CMS such as WordPress, you can also use one of the numerous website construction kits , which primarily offer beginners great opportunities to create really professional pages and fill them with life. The amount of time required and the degree of difficulty of this type of website cannot be represented in general terms, but it should be rather low. Both factors are heavily dependent on your motivation and goals, i.e. how much of your free time you want to invest in this project. The costs should be in the very low range since no third-party marketing tools are required.

1.4 Company Website

For company websites, there are millions of examples with the most diverse approaches on the Internet. Company websites are extremely demanding and require a lot of time, as they often act as the first point of contact between a customer and the company. In view of this, it is essential to appear as professional as possible. However, professionalism alone is not enough here. The company website should also be tailored to your target group. Therefore, market analysis and building a brand identity are two factors that should definitely be considered when creating the website.

In addition, depending on the size of the company, not only must a great deal of content be published, but it may also have to be offered in several languages. Of course, these laws don’t apply to the small flower shop around the corner, which might just want to present its most beautiful works and offer a way to get in touch. Large company websites therefore require a well thought-out approach based on a modern CMS. Due to numerous additional functions, the costs of a website can quickly increase here. The local, small business, on the other hand, is welcome to use a website builder to implement a professional website.

1.5 Online Store

Would you like to bring your own products to women and men? Then there is no better way today than to start your own online shop. This is the ideal solution, especially as a supplement to the local store The good news: You don’t have to be an IT professional to make this dream come true these days. There are numerous systems, especially Shopify , which provide you with a ready-made modular system to create your own shop without programming knowledge.

We not only offer you the shop itself, but also merchandise management, shipping connection and invoicing, so that all interfaces are conveniently combined in one solution. If, on the other hand, you want to let off steam and don’t shy away from acquiring some new skills, then many CMS, for example WordPress in connection with WooCommerce , offer you great opportunities. Depending on the package you choose, the cost will be in the low to mid double digits per month, but can quickly increase significantly if you advertise online to attract more visitors.

1.6 Members Page

There are different ways to start your own membership site. First to the simple methods.In addition to a forum, you could also protect individual pages or posts on your website with a login form or password and thereby make the content exclusively available to your members. The somewhat more complex and also more expensive way would be to set up a completely self-sufficient member area on your website and offer an online course for your members here.

To stay with the example shown in the screenshot above: A course that teaches how to play the piano. While this procedure significantly increases your earning potential on the one hand, the costs for the website also increase: In order to be able to operate the member area, a membership plugin is usually necessary, which often causes three-digit costs per year. The own, professionally implemented member site can thus cause costs in the high double-digit range per month.

1.7 Portfolio

The portfolio website usually only serves one purpose: It should present your artistic activities or previous achievements in your field in order to convince future prospects of your expertise and experience. This type of website is often used by photographers and artists. While the one-off creation of a portfolio website does not require a large investment of time, the maintenance can vary greatly. Depending on the interval at which you want to add new works. You can implement this project either with a CMS such as WordPress, but also with website construction kits . With the latter, however, you should keep in mind that the storage space is often significantly reduced. Accordingly, this is a rather suboptimal solution for photographers with a large portfolio. Depending on which solution you choose, the costs will be in the low double-digit range.

1.8 Web Application

Your own web application is the most complex, most expensive and also most time-consuming website that currently exists. As a rule, this can be implemented neither with CMS nor with website construction kits, so that these always have to be programmed individually. If you are not able to do this yourself, there will be high costs for external programmers. Thus, the creation of this website is already an expensive pleasure. The running costs will also be very high here, since, depending on the complexity of the application, you will have to have programming work done on the side again and again. You should also host the app on your own server to be able to guarantee reliable availability. This alone results in monthly costs in the three-digit range. On the other hand, the web application is the website that promises you the highest earning potential.

2. Overview of possible costs and effort

The costs of a website are made up of the one-time setup costs, which make up a very small part, and the running costs. Depending on the project, these can vary greatly and range from a low single-digit amount to high three-digit amounts per month.In this chapter, we would also like to take a look at the amount of time that you may have to spend.

2.1 One-time costs

The one-time costs depend very much on whether you create your website yourself or have it created. With a self-created website, there are almost no one-off costs. The only exception are tools that make your programming work easier. For example, the Elegant Themes (Divi) drag-and-drop builder allows you to develop a professional website without any coding knowledge whatsoever. The costs here are a one-off price of $249. However, these are not mandatory costs. You can start your own WordPress website today without having to pay any one-off setup costs or anything like that: register your domain and web hosting, install WordPress and you’re done.

2.2 Ongoing Charges

Running costs cannot be avoided with your own website. Provided, of course, that you want to own your own domain and not use free services that spam your site with ads. However, the running costs are also extremely dependent on your individual requirements.

Content creation costs

Have you ever thought about who creates the content of your pages? If you are a good writer, you can of course write all the texts yourself. Even if you want to start your own blog with your ideas and thoughts, this question does not arise. If, on the other hand, you have no talent for writing, you will have to use external service providers. You can either hire a text agency or work closely with a freelancer who will create your texts after close consultation. Calculate between 3 cents and 20 cents per word, depending on the quality.

infrastructure costs

A domain and hosting are mandatory for the operation of a website. Depending on the quality, storage space, number of domains and included services, the monthly fees vary between €10 and €40. A very good package from a German quality hoster like webgo is available from €4.95 per month, e.g. B. in the CMS Pro tariff .

Savings tip:
 If you enter the voucher code blogmojoduring the ordering process (when entering your personal data), you will receive a further 10 € discount. So you only pay €19.70 for webgo CMS Pro in the first year. An absolute no-brainer! The more professional you want your website to be and the higher your requirements in terms of design and functionality of the website, the standard WordPress installation may no longer be sufficient. This means you have to resort to premium plugins, which can cost between €40 and €100 per year. While these totals are certainly small on a monthly basis, these small amounts can quickly add up.

2.3 Time Consumption

The amount of time that a website requires is largely determined by its type. A blog that regularly publishes new content can quickly take up 5 hours a week and more of your time. A landing page, on the other hand, which you only have to create once, is not time-consuming. As a guide, you should calculate about 1 hour per month for maintenance and care of your site. A blog text with a volume of 1,000 words, including creation, research and optimization, likes to need 3 to 4 hours, provided it is of high quality.

3. Which system suits you?

When presenting the 8 website types, we occasionally pointed out which system is best for implementing them. At this point, we will take a detailed look at some of these briefly mentioned systems.

3.1 WordPress (and other CMS)

If you don’t want to work directly with HTML. Code and CSS or simply have no experience with it, then a CMS is a great solution. It offers you freedom and flexibility, but combines both with a simple system. We recommend building a WordPress website as this is where the largest community and also the most extensions were on you. Most CMS are open source, so you don’t have to pay anything for the system itself. It only gets expensive when you use numerous premium extensions. Buy expensive themes and employ programmers to develop individual WordPress solutions. CMS are designed to easily deal with large amounts of data and therefore have no problem with blogs and larger company websites. In short: For 99% of all projects, a CMS like WordPress is probably the right choice.


  • Usually open source and therefore free of charge
  • Very flexible and customizable
  • Free choice of hosting
  • Compatible with almost all third-party providers
  • Additional costs manageable
  • Any scalable
  • Very good community


  • No direct support
  • Training period required

3.2 Website Builder

Website builders have mushroomed in recent years. The reason is obvious: With a construction kit, you get everything from a single source. In addition to hosting. domain, e-mail, there are often directly integrated shop solutions or marketing and statistics. On the other hand, almost all kits have so-called WYSIWYG editors (what you see is what you get) . This means that you don’t need any coding knowledge to create a professional site that looks like it was developed by an expert. Behind every construction kit is a support team that knows its system perfectly and can therefore provide expert advice and support.

You know at all times what costs you will incur, since kits usually work with ready-made packages. Unfortunately, they also have a downside: building blocks are extremely limited in terms of scope of services and flexibility. So it is not a growing system that you can adapt to your needs if necessary. Even very individual projects are therefore not feasible.


  • All from a single source
  • Very good WYSIWYG editors
  • Professional results without prior knowledge
  • Fast results thanks to many templates
  • costs calculable


  • Hardly any flexibility
  • Not customizable

3.3 Individually programmed solution

An individually programmed website can be adapted to your wishes and needs down to the smallest detail. Any project can really be realized with it and you are not dependent on the limits of an existing system. Another advantage: the website really only loads what is actually needed. This can have a significant impact on your site’s performance, which can improve customer experience and even search engine rankings. Of course, such a website can also be adapted to new circumstances at any time or expanded to include new functions and content.

Sounds great? Definitive!

However, an individually programmed website also has a significant disadvantage: a very high price. For a well-programmed page with one or the other individual function, five-digit amounts are quickly due – sometimes even six-part sums are charged. You should also keep in mind that you are usually dependent on external programmers for maintenance and problems.


  • Flexibly adaptable to your own needs
  • No limits in functionality


  • Very high cost
  • dependency on problems in the future

4. Conclusion

As you can see, there is no one-size-fits-all answer to how much it will cost to run your own website in 2022. The question contains too many variables for that. In order to receive your individual answer and to be able to better estimate the costs of your project, we recommend that you first define the type of website precisely. Afterwards you should think about which system you would like to use. In the last step, it makes sense to precisely define the desired functions of the website. In this way, you can quickly see whether the basic version of a content management system or kit is sufficient or whether you will incur additional costs for extensions.


Here I have compiled the answers to the most frequently asked questions about website costs:

How long does it take to create a new website?

The initial setup of a website usually takes a few hours. Whether you are building a WordPress website or using a website builder . The time required for further work steps depends on your experience and its scope. A landing page that only consists of one page will certainly take much less time than creating your own online shop. As a rule, a website is a living construct that will take up your time again and again. It is therefore impossible to define a fixed duration.

Are there website cost calculators?

Yes, there are some website cost calculators. However, these are mostly operated by web designers or web design agencies and therefore calculate sums based on their own range of services. As such, we would not recommend using these calculators as actual calculations. It is better to work your way through the individual positions yourself and manually, which can come up in your specific case.

What are indirect website costs?

In addition to direct costs such as web hosting or a domain, a website often incurs costs for services or software that are not directly related to the operation of the site. An example would be freelancers who design a logo or create texts for you, among other things.

These indirect costs are usually not calculable and depend on your individual needs and ideas.

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